It's true.  Some coaches and consultants bring home $200,000 or more a year while others struggle just to make $20,000.  It seems strange, I know.  There is a vast disparity between similar consultant's income. 

In fact, I personally know a few coaches and consultants who are NOT very impressive but they still seem to get all the clients and projects they want.  Would you like to know why?

If you pay close attention to what I'm about to reveal, you'll find out why.

There's an old saying in marketing...

“...Any Fool Can Make Soap, It Takes a Clever Person to Sell It”

You see, you can be the best coach or consultant in the world.  You may be able to turn people's lives around or double the revenues of any small business -- but if no one knows about you and what you can do for them, you'll go no where.

The faster you understand this truth, the closer you are to becoming a well-paid, highly-respected coach or consultant. 

Let me take a moment to help you understand this point by telling you a true story that happened to me.

A few years ago I was visiting with a marketing executive friend of mine.  I was excitedly telling him all about the new marketing course that I had just developed and how awesome it was.  He patiently sat and listened to me.

He could see that I was really enthused about what I had just created.  After I had finished my boasting and gloating he got up, and as he started to walk away he said, “That’s great David, now the real trick will be getting people to buy it.”

My first reaction to his comment was, “What do you mean.  Of course people are going to buy it. It’s the best work I’ve done to date.” 

But as I pondered for a moment about his comment I realized that I had fallen into the age-old deadly mistake that most coaches and consultants fall prey to... ...forgetting the principle objective of my business.

You see, my marketing friend subtly reminded me that...

"Your Primary Job is NOT Coaching or Consulting; it’s the Marketing of Your Coaching and Consulting Services!"

You might think of yourself as a great coach or a crack consultant but so are thousands of other coaches and consultants.  Remember, anyone can become a great coach or consultant...

 …but it takes a clever person to sell coaching and consulting services!

That's why there is such a disparity between the successful coaches and consultants and those that don't "get it."

Failing to understand (or accept) this principle is so poisonous that it can kill any coaching or consulting practice...fast.  You might be a coaching wizard or an expert consultant, but that won't fill your practice. 

No matter how great your technical skills are or how effective your coaching program is, your practice will wither away and die like many, if you can’t convince people to buy your services.

"But When I Use the Word 'Marketing' Most Coaches and Consultants Start to Cringe and Shrink in Fear.  But You Don't Have to..."

...because I'm going to teach you how to market your practice with dignity and self-respect.  And the fact is, as much as you don't want to sell yourself, people don't want to be sold to.  No one wants to believe they got "sold."

You see, there is a misconception in the professional services industry that you have to "sell yourself" by telling people what you do and how great you are.

Nothing could be further from the truth.

The truth is you have two choices when you select your marketing message.

You can choose what I call, "selling-based marketing," in which you play the role of a salesperson.  Or you can choose to deliver an "education-based marketing" message, which puts you in the role of an educator. 

I wish I could take credit for inventing this powerful form of marketing; however, Education-Based Marketing was invented by marketing expert (and a friend of mine), Trey Ryder, who uses this same marketing method to help lawyers achieve stunning growth in their law firms.

"If Your Credibility and Image are Important to You, Then You Owe It to Yourself To Learn More About Education-Based Marketing"

Education-based marketing is the exact opposite of selling-based marketing, which is built around a sales pitch and is often delivered using methods that abruptly reach out to prospective clients.  Examples of selling-based marketing could be telephone calling, unsolicited direct mail, and blatant advertising.

The problem with this selling-based marketing is...

• Prospects go out of their way to avoid you and your sales message.  People are repulsed by sales pressure and sales tactics. 

• Prospects don't trust you because most salespeople will do anything to make money.

• Prospects get defensive because they know you're going to try to sell them something they neither need or want.

• YOU feel scared, timid, and embarrassed because you have to overtly boast about your coaching and consulting services.

With Education-Based Marketing, the method of marketing I teach in my marketing bootcamp, your message is built around the sharing valuable information.  Your educational message replaces your selling message.

With education-based marketing, you look for opportunities to give away your valuable information, which positions you as the "logical" and "only" coaching or consulting choice for your prospect.

The benefits of using education-based marketing are...

• You give prospects what they really want, which is information and advice and remove what they don't want, a sales pitch.

• You maintain your dignity because you never make any effort to sell.

• You establish yourself as a credible authority because prospects see you as a reliable source of information and advice.

• You don't seek out new prospects -- they call you!

• You reach prospects early, during the first stage of the decision-making process, often before they call your competitors.

• You identify lukewarm prospects who may be afraid to call you, but aren't afraid to request your information.

• You can track your marketing because you know precisely how many prospects respond to your marketing efforts and how many go on to become clients.

• You increase your referrals from prospects because they feel loyal to you due to your efforts to help them, even if they don't hire you.

• You gain a competitive advantage because few, if any of your competitors are using education-based marketing in their marketing efforts.

• You can multiply your marketing efforts by presenting your best and most powerful marketing messages, even when you're not present.

• You gain compound exposure through your marketing efforts because your information and advice is passed around by your prospects.

• You marketing costs decrease because you don't waste your precious marketing dollars marketing to those who aren't, and will never be your prospects.

• You save valuable time by answering common questions and concerns in your online and offline marketing materials.

• You feel good about yourself because people will appreciate your help and advice.

With all the benefits you receive using an education-based marketing approach to your practices, why would you want to market your coaching and consulting services any other way?  It just doesn't make sense, does it.

"As a Coach and Consultant Myself, I Have Personally Used Education-Based Marketing In My Own Practice with Great Success.  Allow Me to Share My Results With You..."

In 2002, I launched my niche consulting practice with no clients, no capital, and no industry experience.  In fact, I was completely unknown in the industry I chose to consult in, which is the hot tub and pool construction industry.

I had never sold a hot tub (and still haven't) and I didn't know anything about building pools (and still don't), nevertheless, that's the industry I chose to focus on (I reveal why I chose this industry in my bootcamp CD's and how you can find a lucrative industry as well).

Using Education-Based Marketing,   IN LESS THAN ONE YEAR I HAVE...  

1. ...Built my Spa and Pool Success Newsletter (my niche industry newsletter) to over 3,500 subscribers which represents 20% of all spa and pool business owners in the U.S. Actually, I built this list in less than two days! (and no, it wasn't by scraping email addresses off of websites).  My list will top 8,000 spa and pool business owners this year. (I reveal how I did this in the bootcamp -- you can do the same thing I did.)

2. ...Built my Marketing Best Practices Newsletter to over 30,000 subscribers in less than 6 months.  My list will is now at over 42,000 subscribers and grows at an average of 60-70 subscribers a day.

3. ...Snagged my own marketing column in a major niche magazine. Click below to download and read few of my columns. (these are large pdf files and may take a long time to download)

Spa and Pool Marketing Magazine - October 2003

Spa and Pool Marketing Magazine - August 2003

Spa and Pool Marketing Magazine - June 2003

Pool and Spa News Magazine - May 2003

Spa and Pool Marketing Magazine - January 2003

Spa and Pool Marketing Magazine - December 2002

Spa and Pool Marketing Magazine - October 2002

Spa and Pool Marketing Magazine - August 2002

Spa and Pool Marketing Magazine - June 2002

 

4. ...Received glowing reviews as I presented five educational programs at the industry's three largest events to hundreds of hot, qualified prospects.

Click the thumbnail to enlarge the photos.

5. ...Received hundreds of testimonials from satisfied business owners in my niche industry all raving about my strategies and techniques. Imagine how powerful your coaching and consulting marketing program could be having this quantity and quality of testimonials all from your niche industry. (These are just a few...I have many more)

See Pages and Pages of Real Comments Satisfied Clients

6. ...Created a $500 backend information package that brings me a constant flow of passive revenue without lifting a finger.  Every coach and consultant should have their own information product, which is one of the strategies I teach in my bootcamp.

.

7. ...Filled my consulting and coaching practice with all the clients I could handle.  In fact, I actually had to stop taking on new clients.

8. ...Because of my coaching and consulting practice I now live the type of lifestyle I always wanted when I was in the corporate world, but could never have. 

All of this was done, starting from scratch.  It sounds like a daunting task but in reality it was very easy to do.  Actually, there were a lot of other things I wanted to accomplish with my niche industry consulting business in my first year. 

I often had clients begging me to develop and manage their marketing programs for them, but I just couldn't do it all (nor do I want to).  Those are the types of problems you'll face when you follow the Education-Based Marketing formula you'll learn in the Coaches and Consultants Marketing Bootcamp.

"Here's a Sampling of What You'll Learn When You Invest in the Coaches and Consultants Marketing Bootcamp"

The following is just a sample of what you'll discover when you get a hold of your own copy of the Coaches and Consultants Marketing Bootcamp:

 

	Six critical criteria that will immediately help you find a super-profitable niche that you can exploit with little effort. Every consultant needs a niche to focus on but very few know how to select the right niche and how to immediately penetrate it for fast profits.
	How to develop a powerful service package that is easy to sell, simple to present, and will be so attractive to your prospects that they’ll be begging to buy your services.  Did you know that you can double your fees by simply presenting your services in a different way? You can…and I’ll show you how.
	A simple method for landing big, high-paying clients 9 out of 10 times. I learned this method as while working for one of the largest consulting firms in the world. It worked like a charm then and it works even better for small businesses.
	How to craft an irresistible marketing message that will capture your prospects attention and force them to pick up the phone and call you for more information. This 7 step process works on paper as well as on your website.
	An unusual, but wildly effective method for gathering dynamite testimonials from your clients that you can use to enhance all your marketing materials. You'll learn how I got over 150 awesome testimonials from business owners in my very own niche in one day! (In fact, you can click here and read many of them right now)
	A comprehensive checklist and explanation of all the marketing collateral you need to market your services successfully. You can use this list as an action item to-do list.
	A foolproof, “autopilot” follow-up prospect marketing system that successfully produces consistent results day in and day out, even when you’re not in the office. You’ll find out step-by-step what software to use, where to get it, and how to set it up. 98% of coaches and consultants DON’T have a clue how to do this!
	An easy way to land high-profile speaking engagements in your niche that will instantly position you as an expert in your industry. This little secret is worth the entire price of this course and more. It will revolutionize your practice…guaranteed!
	How to profit from sponsoring your own private (or joint venture) seminars. I’ll reveal how one consultant puts on private seminars for hundreds of small businesses owners at no cost to him and has more clients than he knows what to do with. (I’ll even show the exact postcard he uses to magnetically draw thousands to his seminars)
	How to sell more products and services in one night than you do in six months by sponsoring teleseminars…AND the one thing NOT to do that will make your teleseminar a complete failure. (Unfortunately, most coaches and consultants frequently make this stupid mistake.)
	How to put your face-to-face networking on steroids using my “Reverse Networking” technique that forces people to ask YOU what you do and how you can help them. I’ll be honest with you, I’m not a big believer in face-to-face networking, but if you do attend a networking function, I’ll show you how to get the absolute most out of your networking experience.
	A step-by-step explanation of how to start your own private networking group using the “Team 100” program. I’ll explain how this brilliant program (taught to me by the late Thomas Leonard) can potentially expose you to over 25,000 prospects in your local area in a matter of months…and its simple to administer.
	Establish yourself as “THE” expert in your niche and expose your expertise to thousands of qualified prospects using the power of free publicity. I’ll expose you to a simple strategy I used to get my own column in one of my niche industry’s most popular trade magazines and how you can use the exact same strategy too.
	Use this simple press release formula that any coach or consultant can use to get a rush of new visitors to swarm your website in less than 24 hours. Don’t believe me? I’ll give you the actual press release I used to get thousands of prospects to my website almost overnight. (I’ll even show you my web server logs to prove it!)
	A paint-by-the-numbers 5-step formula for writing articles that can be published  in newspapers, magazines, ezines, and posted on your own website. Writing articles is the fastest way to get recognized on the Internet and in your industry. Using my formula it becomes as easy as 1-2-3.
	How to use targeted direct mail to get new clients and expand your practice. If anyone ever tells you that direct mail doesn’t work for coaches and consultants don’t believe them. It’s absolutely false!  Some of the biggest coaching practices in the world have been built using direct mail. I’ll show you how.
	How to use small space ads to attract hot qualified prospects to your practice. Here is another myth that I’ll shatter. Advertising can work extremely well for attracting new clients. But there is a system for doing it right. I provide specific examples of actual ads I use in my own practice to attract qualified clients.
	Learn 5 eye-opening, compelling strategies to get appointments with VIPS (Very Important People). Never let a gatekeeper stand in your way with these five tactics. Not only are they truly innovative and original, but they’ll get you in to see whoever you want.
	Secrets to building a professional services website that generate thousands of leads and converts them into paying clients. There are EIGHT specific elements that every professional services website MUST have to get your phone to ring. Unfortunately, 85% of all professional services website lack most, if not all these critical elements.
	How to build a gigantic list of responsive electronic newsletter subscribers in less than one year. Just one of my current subscriber lists consists of a staggering 42,845 small business owners. 30,000 of them I signed up in less than 12 months. (I’ll also reveal you how I got nearly 30% of my entire niche market’s email addresses in one day. You’ll be amazed when you hear this story.)
	The 10-step method for starting your own online newsletter. If you’re a coach or consultant you MUST have an online newsletter. I’ll show you where to get all the tools, services, and software you’ll need to get started. I’ll also explain what to say and add into your newsletter to make it a “must read” for your subscribers.
	How to get a flash flood of referrals – without even asking for them!  I admit it, I hate asking for referrals, so I’ll show you how to get tons of referrals without asking a single person for names (I hate that!).
	Finally, I reveal my 4-step method for creating your own personal Power Marketing Plan. If you create your marketing plan the way I teach you, you’ll never have to worry about getting clients ever again. You’ll have more than you can handle.

"...But Frankly, It Doesn't Matter What I Say About the Marketing Bootcamp.  What's More Important Is What Others Say About It"

"The Coaches and Consultants Marketing Bootcamp Comes With a Huge 229 Page Manual and 10 Audio CD's So You Can Listen and Learn In Your Car or On Vacation" 

The Coaches and Consultants Marketing Bootcamp starts off by introducing you to the Coaching and Consulting Sales and Marketing Model^©, which gives you a high-level overview of the steps you need to take to successfully close a prospective client.

Each step is then broken down into specific marketing strategies and tactics that you can implement right away. 

You'll also receive over 70 exhibits you can swipe and steal to use in your own practice.  They include postcards, letters, diagrams, speaker sheets, query letters, ads, press releases, referral cards, business cards etc.  It's all there!

"You'll Also Receive These 11 Unique Special Reports that Explain, In Detail, Key Concepts in the Course"

Sometimes simply listening to concepts aren't enough to solidify them in your mind so that you can readily put them to use.  So I've taken several important concepts and developed special reports for each that explain in detail the concept and how to implement it.

"There Is a Lot of Information In the Marketing Bootcamp And So I've Taken Away All the Complexity of Putting it to Use By Creating the ..."

Coaches and Consultants Ultimate Marketing Action Plan

Have you ever taken a course on marketing or read a bunch of books and had no clue about where to start when you were done?

You won't have to worry about that with the Marketing Bootcamp because I've created a step-by-step marketing plan that you can immediately put into action!

The Ultimate Marketing Action Plan guides you through the three phases of filling your practice.

Phase 1 - Preparing Your Practice for Growth

Phase 2 - Getting Your First 20 Clients

Phase 3 - Positioning Your Practice for Massive Growth

I've done all the work for you in the Ultimate Marketing Action Plan.  There's no guessing about when and where to use this tactic or that tactic.  It's all written in a "1, 2, 3" format that anyone can use to get all the clients they want.

You won't find a more comprehensive, well-thought out marketing plan for coaches and consultants anywhere in any program.  And it's immediately accessible the moment you purchase the Coaches and Consultants Marketing Bootcamp.

"To Make Your Decision Easier, Here's My No-Way-You-Can-Lose, 100% Risk-Free Money-Back Guarantee"

Here's where the rubber meets the road. I'm so sure you'll be delighted with the Coaches and Consultants Marketing Bootcamp that I'm offering you a 90 Day, risk-free money-back guarantee.

Do you think I would dare extend such an offer to you if I wasn't absolutely, 100% sure that you'll be more than happy with the Marketing Bootcamp?

Listen, if you're not happy with the Coaches and Consultants Marketing Bootcamp, I DON'T WANT TO KEEP YOUR MONEY. Please tell me so that I can give back every cent that you paid for the manual. 

You don't have to tell me why you're sending it back. You don't have to try out any of my strategies.  You don't have to prove anything to me. It's simple. If you are not delighted ecstatic with the Marketing Bootcamp, I'll give you your money back, no questions asked. Period!

If you've read even a few of the testimonials from other people, you'll know why I'm so confident about the value of this Marketing Bootcamp. If you haven't yet read what people are saying, then take a moment to do that right now.

Read What People Are Saying About Me...

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